When a song is created, it is the sum of several pieces fitting together harmoniously. In this seminar we’ll discuss some of these key pieces and how to approach them, how to shake off writer’s block, and learn ways to devise your own songwriting philosophy.

We all know music requires marketing and admin; usually the least desirable aspects to the business for a creative person. Tools like ChatGPT can help you revolutionize your music marketing. Learn about what ChatGPT is, and discover how ChatGPT simplifies content creation for social media, emails, and websites, helping indie musicians reach a wider audience from an artist who uses it daily. 

Perfect Your Pitch is the quintessential guide for up-and-coming musicians building their artist platform. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media, live performance, and partnerships while building a sustainable, profitable creative ecosystem — on your own terms.

A big part of a vocalist’s job is navigating tension. If you’ve ever strained for a note, lost your voice on tour, ran out of breath on stage, or screamed yourself hoarse – then you know how frustrating it can be! In this session, Harley will go over the best techniques to prevent and release vocal tension, in order to protect your voice long-term!

The issues surrounding copyright have gotten more complex with the advent of digital media and AI. Independent artists need to understand their rights in and to their original works.
In this session, we’ll outline the key concepts of copyright and how they apply to songwriting so that you can put your best foot forward when releasing and distributing new music.

This seminar is designed specifically for indie musicians and artists looking to maximize their impact without breaking the bank. Learn the art of strategic investment in your music career, from essential marketing tools to smart social media tactics. Discover cost-effective strategies to amplify your presence, engage your audience, and achieve your creative goals! Propel your music career forward, wisely.

As an independent musician it is important to understand the landscape of music licensing in Canada. Join Melissa Johnston of Metalworks Institute to gain an understanding of the players in the Canadian music licensing landscape; including CMRRA, Connect Music Licensing, SOCAN, and Re:SOUND. This session will help you to develop an understanding of the music royalty ecosystem in Canada and make sure that you know all the royalty streams available to you as an independent artist/music creator.

This is an overview of music marketing from the bottom up. It focuses primarily on tactics that anyone can easily deploy in order to grow their social media presence, streams and community.

The strategies here include:
-Why people check out new artists and how to deliver that in your branding
-Content strategy and you, plus how to make content creation less miserable.